the nature of events

11.04.19

Some things you just can’t plan for.

Synopsis

A documentary chronicling the migrations of attendees throughout multiple event habitats, and the trials and tribulations of the humble event planners who herd these masses.

Communication is the central theme of this chapter, focusing on two particular planners' journeys and their efforts to overcome their event’s many obstacles.

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Stock up for your migration

The journey of an event planner is long and winding, with the potential for unexpected chaos at any turn. We want to help you mitigate the risks and arrive safely at the end of your event journey. Below you’ll find helpful resources that will fuel you with creative ideas and best practices as you go through each stage.

STAGE 1: PLANNING

How to Develop a Budget for Your Event or Meeting

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How to Get Approval for Your Event App

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STAGE 2: MARKETING & PROMOTION

Tips for Event Planners: How to Create an Event Marketing Strategy

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5 Pre-Event Marketing & Promotion Strategies using Event Technology

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STAGE 3: MANAGING

Experience Design: A Complete Guide to Creating Memorable

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21 Factors For Evaluating Event Management Software

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STAGE 4: EXECUTION

Increasing Onsite Attendee Engagement Through an Event Community

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5 Popular Event Game Ideas to Increase Attendee Engagement & Learning

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STAGE 5: EVALUATION

R-O-Why? Understanding Your Event Analytics to Demonstrate ROI

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Evaluating Event Success: What to Measure And When

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Enhance and Safeguard Your Journey With an Event App

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Gallery

If you are only going to one documentary about events this year...

A tongue in cheek exploration of what is actually a very demanding industry. I laughed and shook my head—at times it was almost too real. 

- Bryan Price, L.A. Watcher Times

A celebration...

See what it's like to have your reputation constantly on the line. In a world where you all your triumphs and failures are so epically public, there's no room for error. The Nature of Events really holds a candle to the people who bring it all together. The heroes who enable these events, learning and exchanging of ideas, are finally given the spotlight.

- Sarah Smart, Toronto Spotlight

A short film chronicling the migrations of attendees across event habitats, and the journeys of the humble event planners who herd these masses.